概要

Da Grind - Primitive Comfort.

Awaken your five senses, and experience primal joy.

Lighting fires, illuminating spaces, and cooking meals.

Time spent in nature
is somehow primal, and filled with richness.

Da Grind is an outdoor gear brand that aims to deepen such moments just a little bit.

The Genesis of "Da Grind"

I originally wanted to use my favorite pepper and salt even outdoors.

That's what prompted me to create Da Grind.

The term "Da Grind" has connotations such as:

Devoting oneself to something, or immersing oneself so deeply it feels like a sacrifice.

I found myself completely engrossed in the outdoors, and the name "Da Grind" matches the meaning of "grinding" spices, which was the inspiration for creating this brand.

Furthermore, "Da" also echoes the sound of the dialect from Shinshu, the town where I was born and raised.

I perceive these nuances as elements that constitute my identity,

and the logo is based on the motif of chemical symbols.

I hope to gradually give form to the inspirations I gain from the outdoors.